Hokkaido Bio-Industry Co., Ltd., where Hokkaido onion dressing was selected last year. The selected product is a maple-based onion produced in Hokkaido, which has a strong pungent taste, and is processed by the patented technology “BRC manufacturing method (” Patent No. 3725079 “) to react the amino acids and enzymes of the onion and oxidize the brain hippocampus that controls memory. While producing the antioxidant component DPTS that suppresses it, the umami component is aged. It was highly evaluated as a “conditioning seasoning” with high functionality and good taste.The products selected this year are popular types of the products selected last year, which had a luxurious packaging. We thought that it would be a corporate value to have many people pick it up, so we released this product at a mass-market price. We added the phrase “new depth to the product name” to differentiate it from other onion dressings. We have made it a reality, “says Kitaka Murakami, CEO of the company.”Initially, some people said that we couldn’t do it, but by rigorously reviewing the production process, we were able to reduce the price to a price that is easy for consumers to buy without sacrificing quality.” The amount is also slightly reduced, making it a package that is conscious of everyday use.In addition, since the selection range of buyers is narrowed and it is difficult to obtain business opportunities, and the presence on the shelves is weak, we have added two flavors, Haboro sweet shrimp flavor and corn flavor, to make a series. “Both are representative products of Hokkaido. Haboro sweet shrimp uses unused resources such as heads and shells, but by having them roasted locally immediately after landing and processing, the odor is suppressed and a bright red color is produced. I am. ” Various ideas have been devised to enhance the appeal of the product, such as using corn potage-inspired corn flavors that are chopped according to original standards to give a grainy feel.”Thanks to you, we have 300 stores, including major mass retailers, in Hokkaido, and we are doing well. In the future, we aim to conquer 4,000 stores, which is 20% of all mass retailers nationwide.” I would like to look forward to the future of onion dressing that has entered a new stage.
2017 certification
